When 70% of marketers believe that generative AI is important for their content marketing strategy, it’s something to stop and think about.

AI is finding use in all facets of content marketing, with content creation being the most common activity. The global AI content marketing market is projected to grow at a CAGR (compound annual growth rate) of 25.68%, reaching $17.6 billion by 2032 from $1.9 billion in 2022. Considering the inevitable role of AI in content marketing, integrating AI tools like ChatGPT into your entire workflow can become a strategic move.
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ChatGPT and AI in content marketing strategy

Before you start working with ChatGPT, ensure that you’ve defined the goals and objectives of your content marketing strategy. Once that’s done, then you can use AI to:

1. Define your target persona or audience

It all starts with knowing your audience. By enabling different plugins, ChatGPT can scrape the internet and gather real-time data from various sources to provide a comprehensive view of your audience. You can instruct it to identify trends, concerns, and interests of a group that align with your content goals. The insights obtained through this analysis can further enhance your goals and fine-tune the KPI metrics.

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2. Run a content audit

Adding a content audit in your strategy process allows you to conduct a thorough evaluation of your content across all channels. This typically involves creating an inventory of all content, categorizing it, assessing its quality, and analyzing its performance / SEO effectiveness.

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3. Generate content ideas targeting your audience group

By using goals and target audience, you can prompt ChatGPT to generate content ideas. You can also specify industry trends to explore. Treat ChatGPT as a partner for brainstorming, with access to extensive data and intelligent processing. This interaction can yield a rich array of content ideas, which can be further refined and integrated into your content strategy, ensuring it remains fresh, relevant, and engaging.

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4. Develop a content calendar

A content calendar is a roadmap for creating, publishing, and promoting content. It helps organize and schedule content ideas based on factors like the target audience, industry trends, resources, and past engagement data. By providing ChatGPT with more data, it can optimize your publication schedule and suggest the best times for publishing different types of content. With its analytical capabilities, ChatGPT ensures that your content calendar is not only filled but also structured intelligently to maximize engagement and reach.

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5. Determine distribution channel

ChatGPT can identify the right content distribution channels to ensure your content reaches the right audience and achieves its intended impact. By analyzing data on audience online behavior and past content distribution performance metrics, it can recommend the most effective channels for your content. This expands the reach of your content and strategically positions it on platforms where your target audience is most engaged and receptive.

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6. Content creation

ChatGPT excels in content ideation by generating diverse ideas, helping with content outlining, and creating drafts. It can also help edit and generate content that aligns with your target audience and integrates your brand voice.

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7. Continuous monitoring of content performance

To facilitate the continuous monitoring of your content performance, ChatGPT can analyze metrics, suggest optimizations, offer predictive analytics insights, and even propose A/B testing ideas. This comprehensive approach streamlines content strategy, ensures high-quality content production, and empowers data-driven decision-making to improve content effectiveness over time.

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If content marketers want to stay relevant and keep up with this new AI age, they need to possess a new set of skills.

ChatGPT is a formidable tool for content strategists, with one study indicating the growing trust of consumers in AI-generated content. Using AI in content marketing allows you to make faster data-driven decisions, while gaining a deeper understanding of audience preferences and engagement patterns. However, it's important to be vigilant about the quality and relevance of the insights provided by ChatGPT.

Working with ChatGPT should be a collaborative effort. Human nuances of understanding the audience and knowing their preferences should always be paramount in maintaining your content’s unique voice and narrative consistency.

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Do you think AI should be used for content strategy?

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