AI & Performance Marketing
AI and Copyright: Understand the Current Situation and the Potential Challenges
Generative AI has changed the way we think of marketing and content creation, with numerous AI companies setting up shop overnight. However, this is not without its share of criticism and doubt, mainly around the topic of copyright and usability. With lawsuits piling up for key players, the question around commercial viability is a pressing concern - Can AI-generated art be used commercially?
Can AI-Powered Image Generators Unlock Your Brand's Creative Potential?
The wide applications of image generation tools can unleash a new phase of content creation, especially for marketers and startups. The potential is vast but comes with a bevy of challenges. In this article, we explore the upside and potential obstacles in the wide-spread use of Artificial Intelligence (AI) for visual content.
The Impact of AI-Generated Content on SEO: Does it Help or Hurt?
AI-powered writing tools have emerged as a powerful ally for content creators and SEO professionals alike. Discover the impact, benefits, and considerations of incorporating Artificial Intelligence within your SEO strategy, and how you can efficiently harness its potential.
AI and Google Ads: 8 Strategies to Know Before Using ChatGPT for Google Ads
Explore how ChatGPT and AI are transforming Google Ads copy creation. Gain valuable insights on crafting compelling ad copy, ethical considerations, and troubleshooting tips for seamlessly integrating AI into your advertising strategy.
Everything you Should Know About Analyzing Historical Performance Data in Performance Marketing
Historical performance data allows you to analyze data and understand what worked in the past and what did not. With this knowledge, you can optimize your present and future strategies to avoid mistakes. In this article, we will look into common approaches, what to look for while analyzing historical data and 10 mistakes to avoid.
Things You Should Know Before Implementing AI Tools in Your Data Visualization Workflow and Strategies
Before implementing AI tools in your data visualization workflow, it's crucial to understand AI and data science concepts, ensure data quality, and the cost of implementation. These factors will help ensure successful integration of AI tools into your data visualization workflow.
Things to Consider While Defining Objectives for Your Performance Marketing Campaign
When defining campaign objectives, it's important to align them with your business goals and target audience. Identify relevant KPIs and ensure that your objectives follow the SMART framework. Stay flexible and continuously monitor your campaign's performance and adjust objectives as needed to maximize success.
Performance Marketing 101
Performance marketing prioritizes measurable outcomes and targeted actions, such as clicks, sign-ups, and purchases, to drive business growth. Its key components include setting clear objectives and optimizing campaigns for maximum impact. Performance marketing can boost your ROI and propel your business forward in the digital era.
